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Saturday, April 18, 2020 | History

6 edition of Product Strategy for High Technology Companies found in the catalog.

Product Strategy for High Technology Companies

  • 48 Want to read
  • 8 Currently reading

Published by McGraw-Hill .
Written in English


The Physical Object
Number of Pages400
ID Numbers
Open LibraryOL7298632M
ISBN 100071362460
ISBN 109780071362467


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Product Strategy for High Technology Companies by Michael E. McGrath Download PDF EPUB FB2

Companies looking to make a mark in today s crowded high-tech battlefield need two primary elements: a distinctive product and a powerful product strategy.

Without both, they simply won t t Strategy for High Technology Companies, 2nd Edition, is today s only book on product strategy written specifically for high-tech by: One of the key determinants of success for today's high-technology companies is product strategy--and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry/5.

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device Manufacturer: McGraw-Hil Publishing Company, This is an excellent book about product strategy for high technology companies.

It is very thorough, concise and the author has a very systematic approach handling the subject. You will learn the basics and there are a lot of examples of past successes and failures of product strategies. The book consists of /5. This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest by: "Product Strategy for High Technology Companies" defines how high-tech companies have used product strategy and product platform strategy to achieve competitiveness, profitability, and continued expansion in the Internet t strategists in high-tech companies will get the latest information on developing successful product policies - including technological change, product differentiation.

One of many key determinants of success for right now’s high-technology corporations is product technique—and this information continues to be the one book on product technique written particularly for the twenty first century high-tech business.

In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products – and especially cutting edge ones – involves a complex and multidimensional bundle of specific and unique characteristics.

Product strategy is extremely critical to high-tech companies. The market continuously evaluates and rewards or punishes competitors based primarily on the success or failure of their products. Because of the dynamic nature of high-tech markets, product strategy becomes even more critical than in other industries.

This strategy cannot be static File Size: KB. Tech icons like Bill Gates and Mark Zuckerberg have their own book clubs, and there's a reason why. Here are 15 books you should read if you want to succeed in tech. "Product Strategy for High Technology Companies" defines how high-tech companies have used product strategy and product platform strategy to achieve competitiveness, profitability, and continued expansion in the Internet t strategists in high-tech companies will get the latest information on developing successful product policies - including technological change, product /5(16).

Strategic Considerations for the Triple Bottom Line in High-Tech Companies. MARKET: Marketing of High-Technology Products and Innovations provides comprehensive coverage of the latest academic research and leading-edge business practices to prepare readers for the unique challenges they will face when marketing high-tech products and services.5/5(2).

fundamental belief that a company’s products need to be grounded in a strategy that is driven by the market. We combine this core principle with a team of instructors who have real-world experience leading high tech product teams, to deliver training seminars that are informative, of product management in technology companies.

This e-book. Product and Market Strategy for High Tech Products, Services and Innovations. While technology development is critical, high tech and clean tech leaders usually win by building the right product to uniquely address a real pain in the market at the right time and executing on this product and market strategy on a timely ng and Doing go hand in hand.

This book offers a true blueprint for companies looking to market and sell innovative high-tech products in a mainstream market. This blue print begins by segmenting customers into groups with different needs and goals (innovators, early adopters, early majority, late majority and laggards). These groups do not form a continuous by:   The following three strategies have generated the best results for tech companies on a tight budget and helped them reach their performance goals.

Create and Distribute Valuable Content Regularly Every tech firm needs to develop a broad range of content, including blog posts, articles, white papers, case studies, eBooks, guides, infographics.

A company embarking on a high tech strategy must, simultaneously, be learning about their market for the first time and teaching that market about an emerging technology. The learning component of this strategy should result in the high tech marketer investing heavily in market research to understand the structure and the needs of the market Author: Bruce D.

Buskirk, Edward D. Popper. 7 Key Marketing Strategies for Technology Companies The way enterprise technology and software companies need to approach marketing themselves is evolving and it is imperative to leverage tactics that will produce real results. The Role of Product Management in the High-Technology Company Developing Services as Part of the High-Technology Product Strategy Unique Characteristics of Services: Implications for High-Tech Marketing Intellectual Property Considerations Types of.

When the definitive book on corporate strategy for the early Internet era is written, Amazon will be the main example, not Google, Apple, Microsoft or Facebook. Those are great companies too, but Author: Venkatesh Rao. Product strategy for technology companies is closely related to New Product Development.

It starts with a strategic vision which provides answers to questions such as “Where is the business going?”, and “How will it get there. There is definitely a huge gap in the market for an upto date book on this.

All the examples provided in the other responses are solid but they predominantly cover manufactured products (eg. by FMCGs) or technology from the ‘PC era.’ Much has chan.

10 Intellectual Property Strategies For Technology Startups it does not necessarily ensure that a company’s product is a good product or that it Author: Richard Harroch.

Concludes with the paradoxical relationship consumers have with technology and implications for high-tech marketing (previously in Chapter 12 in the second edition). Chapter 8: Technology and Product Management.

Contains new material on the opportunities and challenges for companies presented by digital convergence trends. Product strategy defines what your product should achieve and how that supports the organisation, and is brought to life through the product road map. This strategy outlines the end-to-end vision of the product, particulars on achieving the product strategy and the big picture context in terms of what the product will become.

Companies utilise the product strategy in strategic planning and. The Apple Product Strategy When we talk about Apple, what usually comes to mind is its product line, which has become equated with high quality, invention and innovation.

Preorders come rolling in even months before the release of a new product, and customers barely even blink when it comes with a steep price tag attached. Business Strategy vs.

Product Strategy by Marty Cagan | In keeping with my recent theme of product planning, I’d like to focus in this article on an important distinction and source of frustration in many companies, and that has to do with the differences between business strategy and product strategy.

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (, revised and ), is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products during the early start up period. Moore's exploration and expansion of the diffusions of innovations model has had a significant and lasting Author: Geoffrey A.

Moore. Full text of "New product strategy in small high technology firms" See other formats HO?*.Milt c. ^ WORKING PAPER ALFRED P.

SLOAN SCHOOL OF MANAGEMENT NEW PRODUCT STRATEGY IN SMALL HIGH TECHNOLOGY FIRMS by Marc H. Meyer WP November 19 8 2 MASSACHUSETTS INSTITUTE OF TECHNOLOGY 50 MEMORIAL DRIVE CAMBRIDGE, MASSACHUSETTS NEW PRODUCT STRATEGY IN SMALL HIGH TECHNOLOGY.

Pricing High Tech Products is a Dynamic Activity. Again, things move fast in Tech. Sometimes it’s a high initial price to harvest profits while you have a feature advantage, other times it is aggressive discounting to gain market share, based upon your lower cost structure due to less expensive technology.

Creating a successful product requires attention to the details, from getting the user interaction and the visual design right to providing the right functionality and using the right technologies. With so much focus on the nitty-gritty, it’s easy to no longer see the wood for the trees.

This is where the product strategy. The remainder of this booklet will help management formulate a successful partnering strategy. (If venture capital is a more appropriate strategy at this stage of TechCo's development, please contact Fenwick & West to obtain the booklet 'Venture Capital: A Strategy for High Technology Companies'.)Author: Jacqueline A.

Daunt, George von Gehr. Product strategy is the roadmap of a product that outlines the end-to-end vision of the product and what the product will become. Companies utilize the product strategy in strategic planning and. 5 Technology-Based Strategies To Supercharge Your Business a high-end blended scotch company (SIA) was financed through and product development.

Companies that can inspire. Readers will learn best-practices high-technology marketing-adaptations to standard marketing practices for success in high-tech markets.

Filled with decision frameworks and strategies that reflect cutting-edge research and practice, this book includes a plethora of global examples and applications. Successful marketing strategy for high-tech firms product strategy-- pricing high-technology products-- communication strategy for high-technology products-- distributing and selling high-technology products-- the postion of marketing within high-technology companies-- key success factors of a marketing department in a high-technology.

If a company can shift from a cost structure where it encounters increasing marginal costs to one where fixed costs may be high but marginal costs are much lower, its profitability may increase. When a high-tech company faces high fixed costs and low marginal costs, its strategy should be to deliberately drive down prices to increase volume.

Oil and Gas Trends From Glut to Crunch – PwC’s Strategy& oil and gas trends As supply increases and oil prices rise, volatility will continue to drive strategy.

Technology Trends Companies in the technology sector must address the risks and disruptive potential of their products and services. Learn how modern. This site will have two main sections: concepts for general management strategy concepts and strategic issues very relevant for high-tech companies.

This site has both general strategy topics and topics specific to high-tech. It is best to digest both the general and specific concepts to think holistically about a. fenwick & west corporate partnering 1 Introduction “Corporate partnering” and “strategic alliances” are terms used to describe a symbiotic long-term relationship between two companies for developing and exploiting technology, products and markets.

The nature of the partnering relationship depends on the partners’ strategic objectives. Following a hybrid competitive strategy leads to superior financial performance in the internationalisation of high-technology companies, shows a new Finnish study in .